Trade Shows
Generate Event Excitement
Create buzz about your booth a few months out by sending future attendees products they can use before the big day. Most trade shows will provide you with a list of attendees leading up to the event: Narrow your focus to your top 500 prospects to target with mailed promos. Branded bags and lanyards are popular picks, but don’t underestimate the power of a personalized postcard. Include contact information so prospects can set up a time to meet with you one-on-one when event day finally arrives.
Get Smart With Your Giveaways
Once the trade show is in full swing, entice attendees to stop by your booth by providing branded products they’ll need right then and there. Bottled water is a guaranteed crowd pleaser, considering all the walking attendees have to do along expansive trade show floors. Or, hand out writing instruments like pens, highlighters and notepads so they can jot down info during keynotes and presentations, all with your branding front and center.
Boost Traffic to Your Booth
There are tons of booths to see at trade shows, so make sure yours stands out. Invest in branded displays and signage to mark off your area and attract attention. You can also steal the show by passing out popular promos. Everyone loves a free shirt, so be sure to stock up on branded tees and tanks. Guests will also be fighting to get face time with you when you coax them over with useful items like sports bottles or thermoses.
Don’t Forget to Follow Up
Now that you’ve got new leads on your marketing list, let them know how much you enjoyed meeting with them. After the event, send them a personalized picture frame they can use to display special memories from the show. Or surprise them with a branded bookmark and say you’d love to pick up where you left off and talk more about how you can help them with their business!